Posted by Rivvid
DEEPENING COMMUNITY RELATIONSHIPS IN THE SOCIAL GAMING REALM A.K.A. GAMIFICATION
In our experience, the rivvid channels who have done well are those that cater to “niche” specific needs of their audience.
In our Spreecast conversation found here with documentary producer, Jacob Wolfman for Flipping the Script, he describes how Tricking is a small tight knit community with his you tube videos ranging from 5k to 100k. He described how the tricking community “are hungry for content, participation, and interaction” with like minded folks.
How are you linking a game culture to your community’s interests and intent?
Using rivvid’s video trivia platform, Jacob Wolfman, converted his tricking you tube videos into trivia and noticed that his audience engaged heavily because they felt that by “consistently scoring high scores on the leaderboard, the players proved their understanding of what the community is all about.”
PLAYERS FEEL REWARDED THROUGH RESPECT, RECOGNITION, AND INVOLVEMENT
His audience were motivated by attaining RESPECT from the community. That dynamic built up their reputation within the community.
By participating in the video trivia game, they were rewarded through recognition, which in turn attracted other people from the community to learn more about who they are.
Social interaction in and around the video trivia games resulted in trickers talking about it in their blogs and sharing the quiz with their friends. The results from publishing video trivia for “fun” brought over 400 registrations within the first hour and kept growing over the course of publishing additional quizzes. He also stated in the Spreecast conversation that as a brand, the video trivia game “forced him to think creatively how to educate while entertain my audience.”
AS A BRAND HOW ARE YOU SEGMENTING YOUR AUDIENCE TO THEIR INTERESTS?
An orthodontist opted for a custom game solution by launching: http://www.donttextanddrivegame.com. His goal was to increase brand awareness by encouraging pre-teens to text the phone located strategically next to the video trivia quiz on the computer and at the same time answer video trivia questions. This effort was to put in perspective that “multi-tasking” is not as effective as one thinks when your attention span is put to the challenge. Becoming AWARE how these bad habits are being formulated will help pre-teens understand not to perform these actions behind the wheel.
This campaign combined the efforts of what pre-teens love which is their phone, the content of the video trivia was based of a channel called “Teen Talk” which covered conversations from skateboarding to what movies featured line dancing (since Footloose was hot then). The results from that campaign were increased Facebook likes and interactions by 1000% within 40 days of launch, more moms playing the quiz than their kids (from a business standpoint moms have influence over household decisions), appearing on the cover of his local magazine, and click here to check out news coverage.
WAYS TO INTEGRATE RIVVID AS PART OF A MARKETING PLAN
Our quizzes are perceived as share-worthy content and as contests. Several ways to integrate the video trivia as part of your campaigning may be by sponsoring a quiz, create a custom channel, Facebook tabs integration, custom game, or as a video trivia engagement banner ad. Click here to learn more.