Author Archives: Rivvid

DEEPENING COMMUNITY RELATIONSHIPS IN THE SOCIAL GAMING REALM A.K.A. GAMIFICATION

DEEPENING COMMUNITY RELATIONSHIPS IN THE SOCIAL GAMING REALM  A.K.A. GAMIFICATION

In our experience, the rivvid channels who have done well are those that cater to “niche” specific needs of their audience.

In our Spreecast conversation found here with documentary producer, Jacob Wolfman for Flipping the Script, he describes how Tricking is a small tight knit community with his you tube videos ranging from 5k to 100k. He described how the tricking community “are hungry for content, participation, and interaction” with like minded folks.

How are you linking a game culture to your community’s interests and intent?

Using rivvid’s video trivia platform, Jacob Wolfman, converted his tricking you tube videos into trivia and noticed that his audience engaged heavily because they felt that by “consistently scoring high scores on the leaderboard, the players proved their understanding of what the community is all about.”

PLAYERS FEEL REWARDED THROUGH RESPECT, RECOGNITION, AND INVOLVEMENT

His audience were motivated by attaining RESPECT from the community. That dynamic built up their reputation within the community.

By participating in the video trivia game, they were rewarded through recognition, which in turn attracted other people from the community to learn more about who they are.

Social interaction in and around the video trivia games resulted in trickers talking about it in their blogs and sharing the quiz with their friends. The results from publishing video trivia for “fun” brought over 400 registrations within the first hour and kept growing over the course of publishing additional quizzes. He also stated in the Spreecast conversation that as a brand, the video trivia game “forced him to think creatively how to educate while entertain my audience.”

AS A BRAND HOW ARE YOU SEGMENTING YOUR AUDIENCE TO THEIR INTERESTS?

An orthodontist opted for a custom game solution by launching: http://www.donttextanddrivegame.com. His goal was to increase brand awareness by encouraging pre-teens to text the phone located strategically next to the video trivia quiz on the computer and at the same time answer video trivia questions. This effort was to put in perspective that “multi-tasking” is not as effective as one thinks when your attention span is put to the challenge. Becoming AWARE how these bad habits are being formulated will help pre-teens understand not to perform these actions behind the wheel.

This campaign combined the efforts of what pre-teens love which is their phone, the content of the video trivia was based of a channel called “Teen Talk” which covered conversations from skateboarding to what movies featured line dancing (since Footloose was hot then). The results from that campaign were increased Facebook likes and interactions by 1000% within 40 days of launch, more moms playing the quiz than their kids (from a business standpoint moms have influence over household decisions), appearing on the cover of his local magazine, and click here to check out news coverage.

WAYS TO INTEGRATE RIVVID AS PART OF A MARKETING PLAN

Our quizzes are perceived as share-worthy content and as contests. Several ways to integrate the video trivia as part of your campaigning may be by sponsoring a quiz, create a custom channel, Facebook tabs integration, custom game, or as a video trivia engagement banner ad. Click here to learn more.

49% of mobile app usage takes place in games

Did you know 49% of mobile app usage takes place in games and 30% in social networking apps – a combined 79% share? It’s then a big drop to entertainment (7%), news (6%) and others (8%)?

“Any way we slice it, Games and Social Networking apps deliver the most engaging experience on the web and mobile today, and set the stage for the battleground for controlling the consumer relationship going forward for all platform providers”

Have you heard of this quote lately? “I go where the puck is going to be, not where it is”. – Wayne Gretzky .

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Amazing how you have positioned your business where the puck is going to be rather than focusing on where it’s at click here to read the article.

So what’s on your next list of to do’s for your marketing objectives this upcoming quarter? You got all these Facebook likes, Twitter followers, and people who have played on your rivvid channel. Now what? How do you convert them to clients? Well, when you created your Facebook Page, did you create it and wait for people to find it on their own and LIKE it? When you first opened your office, did people show up knocking? Make all of your social network outlets come together by integrating your video trivia as part of your conversation inside of Facebook, Twitter, Website, and blog outreach.

Southland Mall literacy campaign encouraging parents to read with kids in a fun way

“In Miami-Dade, two-thirds of U.S. fourth graders are not proficient readers, according to national assessment data. 33 percent of third graders read below grade level.” click here to read Miami Herald article

With the state of public education in the state of Florida – rivvid is dedicated to getting our platform into a position to help kids learn. Southland Mall was the perfect fit because they host two literacy events at their mall in celebration of Black History Month (Saturday: February 4, 2012) and Hispanic Heritage Month (October 2012). They chose rivvid’s video trivia platform as a fun way to help encourage parents to read to their kids. This enhances reading comprehension and heightens their attention span. If they achieve 1,000 registered readers on Southland Mall’s video trivia, the mall will donate a $1,000 to a non-profit organization.

Maggie, Marketing Director of Southland Mall quoted in her radio interview with ESPN Deportes “We thought this was a fun way for parents to read the video trivia questions to their children. After playing the kids love to replay the video trivia and try reading on their own, simply b/c they love the challenge. With repetition, you are then learning!”

The first day of their campaign (pictures below), three schools near the mall requested to feature the mall’s video trivia in their school’s library, highschoolers have signed up to volunteer at their next literacy event to help read to smaller kids, and the feedback from the parents on how much they love it was through the roof with positive feedback.

If you are unhappy where the education system is heading in Florida and want to join forces with Southland Mall literacy campaign click here to check out their campaign and CONTACT US to find out how you can be a part of it!

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CLICK HERE TO SEE PRESS RELEASE

5 steps to obtain traction for your rivvid brand channel

Social Engagement is the new shift in search engine optimization (SEO). Google tracks how many people recommend your page to others, along with their ranked pages in the search results. It’s not a matter of how many “likes” you have on your Facebook page… it’s who actually ENGAGED with your content by measuring who shared it in Google Plus, Facebook, Twitter, Digg it, etc. (aka social recommendations). Yes! You guessed it! Google is tracking all those shares! You will find how they are measuring these shares In Google Analytics. It’s found under: Social Engagement (located under Audience, Social , and then Engagement. See snapshot to the right).

Step 1: Create content on what your audience enjoys!

You don’t need your own video to compile the message you want to share. Your rivvid platform allows you to compile different you tube videos into one quiz. Your video trivia creator also enables you to select which particular clip within the video you wish to use for your messaging. Thus, your content may be based on educating your audience about your business, “theme” topics you know will engage your audience such as culture, travel, “Teen Talk” and “Martial Arts History,” or cause related marketing such as what “Don’t Text and Drive” that Busciglio Orthodontics did using rivvid’s platform.

Step 2: Publish often 

Create and they will come? Now that you have the open sign hanging on your door, it doesn’t mean people will come swarming in. You need to publish quizzes often and engage with your fans often.  Establish a repoire by replying to their tweets or posts and ask them to help you spread the word! It’s called “social” media for a reason! People like to help and want to talk! So give them a reason to talk and a reason to return to your brand to see what other video trivia quizzes you have published.

Step 3: Get found by people on Google

Get them to share! Google mixes social recommendations and their ranked pages in the search results. It’s not a matter of how many “likes” you have on your pages. It’s how many people actually ENGAGE with your page via clicking on the “share” button from your post with their friends, liking your post, or leaving comments on your page.

Social recommendations were there earlier, but they merely played a part in the rank system. Now it can take you to first page of Google for at least some users or groups.

Thus, video trivia gives you “share worthy content” needed to allow your audience to share and engage others with your content.

Carefully select the keywords to target the right audience. Your rivvid channel and video trivia quizzes are optimised to give you a higher position in Google searches. The better your video trivia quiz description and “video trivia title” keywords you use, the higher you’ll appear in search results.

Step 4: Promote your rivvid brand channel url DAILY 

Are you promoting your contest on the home page of your website? What are you waiting for! You got a campaign to run! DId you place the url as one of the websites to visit in your Facebook profile and Linked In profile? There you have the ability to add multiple websites you want people to visit. Did you eblast to your subscribers the promotion you are running?

Step 5: Inform others about your promotion!

Video trivia gives you something to talk about, so talk about it! Hand out flyers at events or in store posters to inform others the kind of loyalty rewards they will receive by engaging with your brand. Encourage friends to post on their blog. Cross promote other brands inside of your channel by having them give away something to the players who rank highest. Reward your players by giving them recognition such as Parent of the Week or Best Player of the week, so you have them returning your channel to see how they ranked and received the recognition they played hard to earn!

Below is a quick checklist of what was discussed above:

1. Is your rivvid URL on your home page?

2. What kind of recognition system do you have in place for those who score the highest that day or that week?

3. What other company can you team up with to give away something to your players so you can incentivize your audience with a reward?

4. How often do you plan to publish a new quiz? Daily, weekly, or monthly?

5. Who are you trying to reach? What keywords do they use to find your brand? Are those keywords inside your quiz description and title?

6. Have you announced it on your Facebook page? Did you post it on your Twitter account(s)?

7. Have you sent it out via email?

8. Have you asked others to share it with their friends?

If you are considering or have considered rivvid as an extra extension of your marketing efforts. We think you’ll really enjoy using video trivia as a way to engage your audience and happy to show you a 5 “Jump Start” set of steps to help you get going.

First off, please keep these important resources in mind:

  • Quick Start Guide
  • Plus follow @rivvid on Twitter and “like us” on Facebook to connect with other rivvid fans who will enjoy playing your game.
  • Call us at 786-218-1021 or email inquiries@rivvid.com

Video trivia helps get the community buzzing about your brand

Results = 400 registrations and over 1,000 plays within the first hour. 50% of the players returned to his channel and continued to talk about the video trivia game via the online community.

Below is a snapshot of our Mike Chat client getting brand recognition in the tricking community.

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Video Trivia contest to stir sales during holiday season

There have been so many videos that have come out today from students who are stepping up to the plate in response to this Jonah’s video. I love it when teenager’s use Social Media to Support each other as opposed to bringing each other.

From http://www.facebook.com/cynthiakseymour

 

@down.Image

Rivvid Announces 47% Return Rate in August; Produces Social Media Success for Texting and Driving Campaign

Video trivia website yields strong metrics last month with 25% of visitors returning to play more than 200 time

“Rivvid provided a fun, unique way to educate audiences on the dangers of distracted driving,” Dr. Busiglio, states. “It provided an interactive experience that communicated the campaign’s messaging more effectively by engaging visitors. We received great feedback from supporters on the educational experience Rivvid provided.”

 

Click here to check out press release.

How to integrate Rivvid into your salescycle

Do you find yourself educating your prospect so they can buy from you? Are you running out of what to talk about in your social networks? Learn how to make your brand FUN and engaging!

Rivvid has proven to increase Facebook LIKES by 65% and 13% will inquire about your product or service.

WHY?

Rivvid’s “game play experience” reinforces EXCITEMENT with your BRAND. Why do people choose to go out to eat rather than cook at home? Why do kids prefer to go Mc Donald’s rather than eat at a healthy restaurant? WHAT HAVE YOU DONE LATELY TO MAKE YOUR BRAND FUN AND EXCITING? Try using rivvid’s video trivia platform as another way of reaching out to your fans and giving them something FUN to share and engage with.

Join me at my upcoming webinar on Tuesday at 10am EST.

Date: October 25, 2011
Time: 8am PST/10am EST
Conference Number: +1-218-486-3889

Access Code:152930489

If this time doesn’t work for you, email me so I can email you a pre-recorded webinar or a time for us to chat!

Looking forward to hearing from you!!

Valeska I. Jacques

Valeska@rivvid.com

786-218-1021

Instructions how to get set up on paypal

How to get set up on paypal. Please click on the thumbnail so you can refer to the picture and the instructions below each image. Make sure to click on next this way you don’t have to close out of the picture to go on to the next image.

As a mother, why you should get your kids to play free video trivia games like Rivvid.com – A social game website

Your kids can play free video trivia games as a way to increase their knowledge on topics such as sharks, jellyishes, volcanoes, and more.