Southland Mall literacy campaign encouraging parents to read with kids in a fun way
Posted by Rivvid
“In Miami-Dade, two-thirds of U.S. fourth graders are not proficient readers, according to national assessment data. 33 percent of third graders read below grade level.” click here to read Miami Herald article
With the state of public education in the state of Florida – rivvid is dedicated to getting our platform into a position to help kids learn. Southland Mall was the perfect fit because they host two literacy events at their mall in celebration of Black History Month (Saturday: February 4, 2012) and Hispanic Heritage Month (October 2012). They chose rivvid’s video trivia platform as a fun way to help encourage parents to read to their kids. This enhances reading comprehension and heightens their attention span. If they achieve 1,000 registered readers on Southland Mall’s video trivia, the mall will donate a $1,000 to a non-profit organization.
Maggie, Marketing Director of Southland Mall quoted in her radio interview with ESPN Deportes “We thought this was a fun way for parents to read the video trivia questions to their children. After playing the kids love to replay the video trivia and try reading on their own, simply b/c they love the challenge. With repetition, you are then learning!”
The first day of their campaign (pictures below), three schools near the mall requested to feature the mall’s video trivia in their school’s library, highschoolers have signed up to volunteer at their next literacy event to help read to smaller kids, and the feedback from the parents on how much they love it was through the roof with positive feedback.
If you are unhappy where the education system is heading in Florida and want to join forces with Southland Mall literacy campaign click here to check out their campaign and CONTACT US to find out how you can be a part of it!
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